{"ok":true,"data":{"id":"DGC-R05PDAPMWMDF","type":"organization","kind":"company","name":"Desirable Direct Limited","slug":"desirable-direct-limited","legal_name":"DESIRABLE DIRECT LIMITED","status":"operating","status_detail":"Active","founded":"2025-04-22","location":{"country":"GB","country_name":"United Kingdom","city":"Thirsk"},"industry":{"section":"G","section_name":"Wholesale and retail trade","division":"47","label":"Retail sale via mail order houses or via Internet"},"products":["Retail sale via mail order houses or via Internet"],"peers":[{"id":"DGC-ZWHN9T1JVGT7","name":"Carcorn Canines Ltd","slug":"carcorn-canines-ltd","sub":"Active, Retail sale via stalls and markets of other goods, Thirsk, United Kingdom"},{"id":"DGC-Z4X2CD0W5PVM","name":"Ig Trading Northeast Ltd","slug":"ig-trading-northeast-ltd","sub":"Active, Retail sale of mobile telephones, Thirsk, United Kingdom"},{"id":"DGC-YPPCJ3FZ7HJ6","name":"JT Business Development Services Limited","slug":"jt-business-development-services-limited","sub":"Active, Retail sale of clothing in specialised stores, Thirsk, United Kingdom"},{"id":"DGC-YN4EETWAPV8A","name":"Yorkshire E-Bikes Ltd","slug":"yorkshire-e-bikes-ltd","sub":"Active, Retail sale of sports goods, fishing gear, camping goods, boats and bicycles, Thirsk, United Kingdom"},{"id":"DGC-YDDFVNBYH921","name":"Magnus Innovations Limited","slug":"magnus-innovations-limited","sub":"Active, Retail sale in non-specialised stores with food, beverages or tobacco predominating, Thirsk, United Kingdom"},{"id":"DGC-Y68V3370AN6N","name":"Bruu Ltd","slug":"bruu-ltd","sub":"Active, Retail sale via mail order houses or via Internet, Thirsk, United Kingdom"},{"id":"DGC-XQ6EPXS0HNXN","name":"Billandboo Ltd","slug":"billandboo-ltd","sub":"Active, Retail sale via mail order houses or via Internet, Thirsk, United Kingdom"},{"id":"DGC-XAA9NVP8VSKD","name":"Biotel Service UK Ltd","slug":"biotel-service-uk-ltd","sub":"Active, Retail sale of medical and orthopaedic goods in specialised stores (not incl. hearing aids) n.e.c., Thirsk, Unit"}],"timeline":[{"date":"2025-04-22","event":"Incorporated at Companies House","source":"Companies House"},{"date":"2025-04-29","event":"Renamed from Desirabledirect Limited","source":"Companies House"}],"registration":{"authority":"Companies House","number":"16400693","legal_form":"Private Limited Company","status":"Active","incorporated":"2025-04-22","jurisdiction":"United Kingdom","address":"1 THE STABLE BLOCK SION HILL HALL, THIRSK, YO7 4EU","url":"https://find-and-update.company-information.service.gov.uk/company/16400693"},"identifiers":{"uk_company_number":"16400693"},"quality":{"overall":"gold","sections":{"overview":"silver","registration":"gold","market":"bronze","journey":"gold"}},"sources":[{"name":"UK Companies House basic company data","as_of":"2026-10-01"}],"updated":"2026-10-03T00:00:00Z","url":"https://datagalactica.com/company/DGC-R05PDAPMWMDF/desirable-direct-limited"},"meta":{"api":"v1","standard":"Galactica Entity Standard v1","docs":"https://datagalactica.com/api","note":"Contact fields are masked. Bronze means one unconfirmed source and may be a different real-world entity; prefer the higher grade when names collide. Cite the Galactica ID and the page url."}}